This is a new advertisement from McDonald's® about the new Angus Third pounder. Let us analyse it and look to see what makes it so interesting.

The purpose of this advertisement

The purpose of this advertisement is basically to inform viewers that there is a new kind of burger available known as the Angus Burger®. It also has an offer, the offer being that if you visit www.Limcdonalds.com and register, you become eligible for a free Big Mac®. Therefore the purpose of this ad would be to attract more customers to try the new burger available at McDonalds®.

The structure. form and layout of the advertisement

The structure of the advertisement is very eye catching. It has the logo ontop, with the slogan "I'm Lovin' it." right underneath the logo. Below that it has a sentence which tells you what the advertisement is about. The burgers have been made the focus of the ad, as they are the only images in front of the red background and the clearly stick out. It's quite easy to see that the page is basically divided in two by the white text in the middle to separate the things you know, and the new things ( the burgers ).

Target audience and advertising features which indicate who they are

The target audience for this ad would not be a specific group but rather a wider ranged group that consists of people from teenagers to adults. This is even more specifically for those who work or are out and have no access to home food. This is shown because as it has nothing that would appeal to children specifically, but rather something that is targeted for those older as an appetising fast meal.

Written and Visual techniques making this ad an effective marketing tool

The most easy to recognise visual technique is the emphasis and detail focused into the three burgers. This is important as it makes the person desire the product. The reason there is not much text is because you don't need that much text! It's quite simple, you look at the ad, you see the McDonald's® slogan; then you read under that and learn what it is; then you look at the three images of the burgers and get the message. Now for the language techniques, although not easily noticeable when you look for it they make an immense effect without you realising. The first language technique would be the commands being used, eg. "Get Yours Today!" or "Get A free BigMac®". The way it has been used sort of tell you to get it now or your going to miss out on something great. Another language feature is in the slogan, the slogan "I'm Lovin' it" is a present continuous sentence, meaning to say that your "lovin'" it now and you're going to keep "lovin'" it.

Conclusion

A simple conclusion just for you. This advertisement for the Angus Burger® from McDonald's® is very effective as it perfectly fits the AIDA theory for advertising. It grabs your attention when you first glance at the McDonald's slogan and see the burgers, then it grabs your interest with the free offers at the bottom left which will usually make you go to them sooner or later as it is free, and well come on; who doesn't want a free meal? The "A" stamp next to the front burger telling you that the burger is 100% pure Angus® beef. Then it makes you desire it when you closely look at the burger as the image is made extremely appetising, and finally the action is simple because the McDonald's® logo on the top says it all.